A No Bull-Shiitake Review of Guy Kawasaki’s Enchantment

“Simple and to the point is always the best way to get your point across.” ~ Guy Kawasaki

Enchantment Is No Bull-Shiitake
no bull shiitakeI’ve been a fan of Guy Kawasaki since hearing him on the Success Magazine November 2011 CD interview. I appreciated his laid-back (sort of), no bull-shiitake style. Which reminds me of a particularly unique section in his book, Enchantment: The Art of Changing Hearts, Minds, and Actions, on the use of profanity in business. He’s for it, with certain caveats.

I especially appreciated his comments directed toward women regarding this issue. He’s for it, with a few additional caveats.

I think I can safely say that no other thought leader, success mentor, or business guru has ever given that advice …. ever. This is why I appreciate Guy Kawasaki’s style. He’d definitely be the one yelling out, “the emperor has NO clothes!”

Soup’s On
GuyKawasaki8If you aren’t familiar with Guy Kawasaki’s work, this book, Enchantment: The Art of Changing Hearts, Minds, and Actions, tells his story about beginning in the jewelry business, landing at Apple when things were very new and shiny, and his subsequent entrepreneurial efforts like AllTop.com. His credentials are impressive, and he writes from his own experiences. The stories and recommendations in this book are simple, but don’t mistake them for being simplistic.

The main points of the book boil down to
1. Be likeable
2. Be trustworthy
3. Have a great cause

Enchanting soup at UltimateSuccessQuotes.comWhile this may seem like nothing new, think about soup.

Nothing much new about soup, but each chef adds characteristic and peculiar ingredients in order to express her own style. It is this singular confluence of flavors that serves up pleasing and satisfying fare. I appreciated Guy’s distinctive recipe for this dish we know as Enchantment.

Another winning quality of this book is that you really can visit the chapters more than once and dig around for the good bits you may not have digested before.

Dum, Dum, Dum, Dum

My favorite new idea from this book is the concept of a premortem. Unlike it’s more popular, yet sometimes depressing cousin, postmortem, premortem can be pretty uplifting and downright, well……, enchanting. Here’s Guy’s definition of premortem from his G+ page:

“A premortem is the best way that I know to increase the probability of a project’s success. It means you tell the team to assume that the project failed and then come up with the reasons why it failed. Then you eliminate as many of those reasons as possible.”

Enchantment, the art of changing hearts, minds and actions

Enchantment, the Art of Changing Hearts, Minds, and Actions

For this review, I purchased the audiobook. I was a bit confused at the choice of three narrators. I, personally, enjoy Guy’s voice and speaking style and would have appreciated the consistency of him narrating alone. On a different note, one of the three was a woman and I can see that there was an effort to give female listeners ‘a voice’, so to speak. It was a thoughtful effort and maybe it would have been good enough just to have Guy and the narratrix.



P.S. – talk about enchanting, Guy’s website offers the html for this infograph, photos of himself and the book, and even a form to request an autographed cover. As a blogger, I don’t think I’ve ever come across a site so accessible. Thanks, Guy.

Enchantment Infographic



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